Alessia Cara
Role:
Product Design
Brand Design
Overview:
Designing two distinct website experiences reflecting different phases of Alessia Cara’s music career.
PHASE 1 — EARLY CAREER
The original design embraced a playful, dreamlike aesthetic reflecting Alessia’s early artistic identity.
The interface used a unique accordion-style layout that revealed different sections of the site through horizontal expansion. Bright gradients, floating imagery, and whimsical visuals created a youthful and expressive atmosphere.
PHASE 2 — ARTISTIC EVOLUTION
Years later, Alessia’s music shifted toward a more mature tone. The redesign reflected that evolution through a darker, vintage-inspired aesthetic.
The design introduced deep reds and grain textures, blurred typography treatments, rounded photography frames and interactive album artwork with video hover states.
The result was a more cinematic, retro-inspired experience that aligned with her evolving artistic direction.
THE OUTCOME