Allergy Research Group
Role:
Product Design
UX Strategy
Brand Design
Overview:
Designing a modern digital experience for a supplement brand transitioning from a practitioner-focused business to a hybrid practitioner + consumer model.
PROBLEM
The existing website felt outdated and heavily oriented toward practitioners, making it difficult for everyday consumers to engage with the brand.
Design Approach
The challenge was designing a system that supported both practitioners and consumers without confusing either group.
The solution prioritized a consumer-friendly interface while clearly highlighting practitioner resources through dedicated callouts and CTAs.
Balancing Two Audiences
The new brand identity introduced dynamic shapes that were integrated into photography, icons, and layout elements.
The design emphasized natural imagery and ingredient-inspired visuals to create a more holistic, wellness-oriented tone rather than a clinical pharmaceutical aesthetic.
Visual Brand Translation
Product pages introduced expanded information including ingredient details and practitioner documentation to reinforce trust and credibility.
Transparency & Trust
THE OUTCOME