Politico Focus
Role:
Editorial Design
UX Strategy
Brand Design
Overview:
Designing an interactive sponsored editorial experience combining Politico’s editorial aesthetic with AEM’s brand identity.
PROBLEM
The project required presenting multiple thought-leadership pieces within a single interactive article while maintaining alignment with Politico’s editorial design standards.
Design Approach
The visual language used angular shapes inspired by CONEXPO’s logo, paired with chunky modules pulled from AEM’s logo while maintaining the clean editorial structure typical of Politico’s long-form features.
Brand Integration
Because some contributor pieces were not available at launch, I designed a speaker module featuring faded headshots that would gradually activate as content became available.
Progressive Content Release
Each thought-leadership section includes a horizontal scrolling timeline combining text, imagery, and subtle animation to guide readers through the narrative.
Interactive Storytelling
THE OUTCOME